Link your Google Business Profile to a page you control
Send Google Business Profile visitors to a page you can change any time: menu, bookings, WhatsApp orders and directions on one address.
Short answer
Point the website field on the Google Business Profile at a single mobile page holding the few actions customers want: menu, bookings, WhatsApp orders, directions and reviews. You can change that page any time without touching the profile. Google ranks local results on relevance, distance and prominence, so the link helps customers act, not rank.
A Google Business Profile lets you add one website link, and it is the click most likely to become a customer. Point it at a home page and you send them into a maze; point it at a dead page and you lose them.
A ZELF page is a single mobile-first address holding only the links that matter for that business. You can change it whenever you like, so the profile link never goes stale, and you can see which links get used.
How to link a Google Business Profile to your own page
- 1 Create a Zelf for the client and add the links a customer actually wants: menu, bookings, WhatsApp orders, directions and reviews.
- 2 Publish it and copy the short address.
- 3 Paste that address into the website field on the client's Google Business Profile.
- 4 When the special or menu changes, update the page. The profile link stays exactly the same.
What a profile link page holds by business type
Restaurant
Menu, bookings and a WhatsApp order link behind the one link on their profile.
Clinic or practice
Bookings, medical aid information and the after-hours number on a page patients can use quickly.
Service business
A quote form, WhatsApp chat, service area and recent work behind the profile link.
Frequently asked questions
Why not link straight to the website?
You can, but a home page makes people hunt. A single page with the few actions a customer wants gets more of them to the next step, and you can change it any time.
Does this help the profile rank?
The profile link is for the customer, not a ranking trick. What it does is turn a profile visit into a booking, an order or a call.
Can the client update their own links?
Yes. Invite them to your team with access to only their own page, and they can edit it without seeing your other clients.
Sources
Zelf Page
A link page for every client, on its own address.
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