ZELF

Share your WhatsApp catalogue with a QR code

Sell on WhatsApp Business? Put a QR code on your packaging and flyers that opens your catalogue or a chat with a message ready to send.

By Ruan van Heerden, Founder

Short answer

Point a QR code at a WhatsApp click-to-chat link, wa.me/ followed by your number in international format (27 for South Africa, no leading zero) and an optional ?text= message, or at your catalogue link. One scan opens the chat with your message typed, so the customer only taps send. A dynamic code also counts the scans and lets you switch the number later.

WhatsApp is where a lot of South African buying conversations actually happen. The friction is getting a new customer into that chat — typing a number by hand loses people.

A QR code removes the typing. One scan opens your WhatsApp Business catalogue or a chat with a message already filled in, so the customer only has to send.

How to make a WhatsApp QR code for orders

  1. 1 Create a QR code and name it after where it will appear, for example "market stall banner".
  2. 2 Choose the WhatsApp destination and enter your number, with a pre-filled message like "Hi! I would like to order".
  3. 3 Download the code and add it to flyers, labels, market stalls, invoices or your shop window.
  4. 4 Track scans to compare which pieces of marketing actually start conversations.

Where a WhatsApp QR code starts conversations

Market stall

A QR on the stall banner so a queue of people can start a WhatsApp order while you serve.

Product label

A small code on the label that opens a reorder chat for repeat customers.

Invoice and quote footer

One scan turns a paid invoice into a repeat order conversation.

Frequently asked questions

Does this work with a normal WhatsApp number?

Yes. Use the same number you use for WhatsApp Business. The scan opens a chat with that number and your pre-filled message.

Can I point it at my catalogue instead of a chat?

Yes. Point the code at your catalogue link or your wa.me catalogue URL. You can switch between a catalogue and a chat at any time.

Can I use a different number for different campaigns?

Each QR code has its own destination. Create one code per campaign, each pointing at the right number or catalogue.

Sources

  1. WhatsApp Help Center: How to use click to chat

QR Code Generator

QR codes in the client's colours that you can retarget after they're printed.

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